0–20k subscribers in a year content strategy [TL;DR Strategies]
I’m love to share about growth strategies but hate to waste your time with yet another article. So here is me summarizing a brilliant article I’ve came across in 1 minute .
Who’s behind it?
Harry Dry is the creator behind Marketing Examples, a blog/newsletter site where he presents case studies on various topics related to marketing.
What are the results?
- 20,000 email subscribers in one year.
- No ads, no audience, no connections.
- All done by tailoring your content to the different audience accordingly
Here is Harry’s subscribers by source
- Twitter — 5.8k
- Product Hunt — 2k
- Reddit — 1.8k
- Indie Hackers — 1.6k
- Facebook — 700
- LinkedIn — 500
- Slack Groups — 250
- Hacker News — 800
- Other link sharing sites — 450
Total: 13,900. The rest are organic traffic and word of mouth.
1) Know where are your audiences at
- find all the different places where your target audience hangs out
- Harry’s target audience: marketers
- Hangout places online: Facebook Groups, Slack Groups, Subreddits, LinkedIn, Growth Hackers, Indie Hackers, Twitter …
2) Add Value
- Adding value isn’t dumping links.
- People are busy. Wow them on whatever platform they’re at
- take the time to become a genuine member of each community, not self-promoting all the time
3) Tailor your content to each platform
- there is no “one-size-fits-all” formula.
- Eg: Twitter is not Facebook
- tailor your content to fit each platform. Below are a few examples:
- Twitter, Reddit and Indie Hackers
- Here is an example from Harry
- attention spans are shorter on FB and Slack groups
- break articles into visual tips
- Subtly branding each one. Upfront value. No hard sell
- Hacker News, Designer News, Growth Hackers, Zest.is.
- Hacker News → How Nike sold its first shoes
- Growth Hackers → 5 marketing lessons from how Nike sold its first 50000 shoes
4) Call-to-Action to share content / subscribe
- share the whole article
- politely ask if the reader would like to join my email list / share the content
- “Thanks for reading. Hope you found it somewhat useful. Any specific questions lmk. Now, this is where it gets meta. Maybe I can tempt you with my marketing newsletter. I write a weekly email full of practical marketing tips like this :) “
- “If you enjoyed this, and you’re feeling generous perhaps like or retweet the thread on Twitter”
And here is me learning from Harry:
Thanks for reading! More real-life examples and TL;DR case studies at GrowthHunt.